1. Introduction

Elite Singles ("we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you use our platform at elite-singles.app, our mobile applications, and all related services (collectively, the "Service").

We process personal data in accordance with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and other applicable data protection laws. By using the Service, you consent to the data practices described in this policy.

2. Information We Collect

2.1 Information You Provide

When you create an account and use the Service, we collect:

  • Registration Data: Name, email address, date of birth, gender, and the gender(s) of partners you are seeking.
  • Profile Information: Photos, occupation, education level, interests, lifestyle habits, and relationship preferences.
  • Personality Assessment: Your responses to our personality questionnaire, which forms the basis of our matchmaking algorithm.
  • Communication Data: Messages sent to other users through our platform.
  • Payment Information: Billing details processed through secure third-party payment providers. We do not store full credit card numbers.
  • Support Communications: Information you provide when contacting our customer support team.

2.2 Information Collected Automatically

When you use the Service, we automatically collect:

  • Device Information: Device type, operating system, browser type, IP address, and mobile device identifiers.
  • Usage Data: Pages visited, features used, time spent on the Service, and interaction patterns.
  • Location Data: Approximate location derived from your IP address. With your permission, we may collect precise geolocation data from your mobile device.
  • Cookies and Similar Technologies: We use cookies, pixels, and similar technologies to enhance your experience, analyze usage, and deliver relevant advertising. You can manage cookie preferences through your browser settings.

3. How We Use Your Information

We use your personal information for the following purposes:

  • Service Delivery: To create and maintain your account, operate the matchmaking algorithm, and facilitate communication between users.
  • Personalization: To tailor match suggestions, content, and features based on your personality profile, preferences, and behavior.
  • Communication: To send you service-related notifications, match alerts, messages from other users, and administrative updates.
  • Improvement and Analytics: To analyze usage patterns, improve our algorithms, and develop new features.
  • Safety and Security: To verify accounts, detect and prevent fraud, and enforce our Terms of Service.
  • Marketing: With your consent where required, to send you promotional materials and offers. You may opt out at any time.
  • Legal Compliance: To comply with applicable laws, regulations, and legal processes.

4. Legal Basis for Processing (EEA and UK Users)

For users in the European Economic Area and the United Kingdom, our legal bases for processing personal data include:

  • Contractual Necessity: Processing necessary to provide the Service you have requested (e.g., creating your account, delivering matches).
  • Legitimate Interests: Processing for our legitimate business interests, such as improving the Service, preventing fraud, and conducting analytics, where these interests do not override your rights.
  • Consent: Processing based on your explicit consent, such as for marketing communications or precise location data. You may withdraw consent at any time.
  • Legal Obligation: Processing necessary to comply with legal requirements.

5. How We Share Your Information

We do not sell your personal information. We may share your data in the following circumstances:

  • With Other Users: Your profile information (excluding your email address and payment details) is visible to other users as part of the matchmaking and communication process.
  • Service Providers: We engage trusted third-party vendors to assist with payment processing, hosting, analytics, customer support, and marketing. These providers are contractually bound to protect your data.
  • Legal and Safety: We may disclose information to comply with legal obligations, respond to lawful requests from authorities, or protect the rights, property, and safety of Elite Singles, our users, or the public.
  • Business Transfers: In the event of a merger, acquisition, or sale of assets, your data may be transferred as part of the transaction. We will notify you before your data becomes subject to a different privacy policy.

6. Data Retention

We retain your personal information for as long as your account is active or as needed to provide the Service. If you delete your account, we will delete or anonymize your personal data within 30 days, except where retention is required by law or for legitimate business purposes (such as fraud prevention or dispute resolution).

Inactive accounts are retained for a period of 24 months, after which the account and associated data will be permanently deleted. We will notify you before deleting an inactive account.

7. Your Rights

Depending on your jurisdiction, you may have the following rights regarding your personal data:

  • Access: Request a copy of the personal data we hold about you.
  • Rectification: Request correction of inaccurate or incomplete data.
  • Erasure: Request deletion of your personal data (the "right to be forgotten"), subject to certain exceptions.
  • Restriction: Request that we limit the processing of your data under certain circumstances.
  • Portability: Request a structured, machine-readable copy of your data for transfer to another service.
  • Objection: Object to processing based on legitimate interests or for direct marketing purposes.

To exercise these rights, please contact us at privacy@elite-singles.app. We will respond within 30 days. You also have the right to lodge a complaint with your local data protection authority.

8. International Data Transfers

Your data may be transferred to and processed in countries outside your country of residence, including the United States. We ensure that appropriate safeguards are in place for such transfers, including Standard Contractual Clauses approved by the European Commission and the UK Information Commissioner's Office.

9. Security

We implement appropriate technical and organizational measures to protect your personal data against unauthorized access, alteration, disclosure, or destruction. These measures include encryption in transit and at rest, access controls, regular security audits, and employee training. However, no method of electronic storage or transmission is 100% secure.

10. Children's Privacy

The Service is not intended for individuals under the age of 18. We do not knowingly collect personal information from children. If we become aware that a child under 18 has provided us with personal data, we will delete it immediately.

11. Third-Party Links

The Service may contain links to third-party websites or services. This Privacy Policy does not apply to those third parties. We encourage you to review the privacy policies of any third-party services you access.

12. Changes to This Policy

We may update this Privacy Policy from time to time. Material changes will be communicated through the Service or by email at least 30 days before they take effect. The "Last updated" date at the top of this page indicates when the policy was last revised.

13. Contact Information

If you have questions or concerns about this Privacy Policy or our data practices, please contact:

Data Protection Officer
Elite Singles Ltd.
4th Floor, Imperial House, 8 Kean Street
London WC2B 4AS, United Kingdom
Email: privacy@elite-singles.app